Physical Collection
Digital Collection
Database / E-Book
Feedback
Collection Recommendation
Satisfaction survey
Please take a moment to complete this survey below
Library's collection
Library's IT development
Cancel
The strategy and tactics of pricing : a guide to profitable decision making
Author
Nagle, Thomas T.
Additional Author(s)
-
Publisher
Englewood Cliffs, NJ: Prentice-Hall, 1987
Language
English
ISBN
0138515107
Series
The Prentice-Hall series in marketing
Subject(s)
MARKETING-DECISION MAKING
PRICE POLICY
Notes
-
Abstract
-
Physical Dimension
Number of Page(s)
xiii, 351 p.
Dimension
24 cm
Other Desc.
-
Summary / Review / Table of Content
No summary / review / table of content available!
Exemplar(s)
#
Accession No.
Call Number
Location
Status
1.
02464/90
658.816 Nag S
-
Available
Similar Collection
by author or subject
The strategy and tactics of pricing
An analytic approach to marketing decisions
Pengaruh economic needs, psychologycal variables, social influences, purchase situation terhadap consumer decision making smartphone Samsung galaxy series
Marketing analytics
Strategic marketing
Strategic marketing
Peranan strategi harga jual di dalam usaha meningkatkan volume penjualan PT Sinar Angkasa Rungkut di Surabaya
Strategi harga terhadap penguasaan pangsa pasar pada maskapai low cost carrier: studi kasus Lion Air