Please take a moment to complete this survey below

Library's collection Library's IT development Cancel

Strategic marketing 10th ed.

Author
  • Cravens, David W.
Additional Author(s)
  • Piercy, Nigel F.
Publisher
New York: McGraw-Hill Education, 2009
Language
English
ISBN
9780071326230
Series
Subject(s)
  • MARKETING-MANAGEMENT-CASE STUDIES
  • MARKETING-MANAGEMENT
  • MARKETING-DECISION MAKING
Notes
. . Index: p. 639-653
Abstract
-
Physical Dimension
Number of Page(s)
xviii, 653 p.
Dimension
26 cm.
Other Desc.
-
Summary / Review / Table of Content
No summary / review / table of content available!
Exemplar(s)
# Accession No. Call Number Location Status
1.01101/15658.8 Cra SLibrary - 7th FloorAvailable

Similar Collection

by author or subject
A collection of cases in marketing management
Analisa efektifitas program promosi Top Gondola Kopi Kapal Api ditinjau dari peningkatan ekuitas merek dan minat beli: studi kasus di PT Fastrata Buana Surabaya
Analisa model bisnis pada restoran Paparia kitchen menggunakan business model canvas
Pengaruh functional dan convenience related factor terhadap consumer loyalty melalui consumer well being pada Auto 2000 di Surabaya
Analisa pengaruh brand rejuvenation terhadap pembentukan purchase intention dengan brand image sebagai variabel intervening pada tepung premiks Chesa Box PT. ISM Bogasari Flour Mills
Analisa pengaruh citra merek dan kesadaran merek terhadap minat beli sepeda motor Kawasaki Ninja 250 FI
Marketing
Analisa pengaruh visibility, credibility, attraction dan power celebrity endorser terhadap brand image bedak Marcks Venus