Market-based management : strategies for growing customer value and profitability 6th ed

Author

• Best, Roger J.

Additional Author(s)

-

Publisher

Boston: Pearson Education, Inc, 2013

Language

English

ISBN

9780132848169

Series

Subject(s)

• MARKETING-MANAGEMENT

Notes

• Glossary: p. 560 - 566

Bibliography. Index: p. 567 - 576

Abstract

-

Physical Dimension

Number of Page(s)

576 p.

Dimension

23 cm.

Other Desc.

ill.

Summary / Review / Table of Content

No summary / review / table of content available!

Exemplar(s)

#	Accession No.	Call Number	Location	Status
1.	02866/12	Res 658.8 Bes M	Library - 8th Floor	Available
2.	02865/12	658.8 Bes M	Library - 7th Floor	Available
3.	01484/12	658.8 Bes M	Library - 7th Floor	Available