Market-Based management : strategies for growing customer value and profitability 3rd ed.

Author

• Best, Roger J.

Additional Author(s)

-

Publisher

Upper Saddle River, N.J.: Prentice-Hall, 2004

Language

English

ISBN

0131211935

Series

-

Subject(s)

• MARKETING-MANAGEMENT

Notes

• Glossary: p. 387-392

Bibliography. Index: p. 395-401

Abstract

-

Physical Dimension

Number of Page(s)

xxv, 401 p.

Dimension

23 cm

Other Desc.

ill.

Summary / Review / Table of Content

No summary / review / table of content available!

Exemplar(s)

#	Accession No.	Call Number	Location	Status
1.	00037/05	- 658.8 Bes M	Library - 7th Floor	Available