Market-based management : strategies for growing customer value and profitability 5th ed.

Author

• Best, Roger J.

Additional Author(s)

-

Publisher

Upper Saddle River, NJ: Pearson Education, 2009

Language

English

ISBN

9780138133962

Series

-

Subject(s)

• MARKETING-MANAGEMENT

Notes

• Glossary: p. 520 - 528

Bibliography. Index: p. 529 - 545

Abstract

-

Physical Dimension

Number of Page(s)

545p.

Dimension

23 cm.

Other Desc.

ill.

Summary / Review / Table of Content

No summary / review / table of content available!

Exemplar(s)

#	Accession No.	Call Number	Location	Status
1.	03631/10	- 658.8 Bes M	Library - 7th Floor	Available