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Market-based management : strategies for growing customer value and profitability 4th ed.

Author
  • Best, Roger J.
Additional Author(s)
-
Publisher
Upper Saddle River, N.J.: Prentice-Hall, 2005
Language
English
ISBN
0131293729
Series
-
Subject(s)
  • MARKETING
  • MARKETING-MANAGEMENT
Notes
  • Glossary: p. 488-495
Bibliography. Index: p. 497-506
Abstract
-
Physical Dimension
Number of Page(s)
xxii, 506 p.
Dimension
23 cm.
Other Desc.
ill.
Summary / Review / Table of Content
No summary / review / table of content available!
Exemplar(s)
# Accession No. Call Number Location Status
1.01356/06- 658.8 Bes M-Unavailable : Removed
2.00574/08- 658.8 Bes M-Unavailable : Removed
3.00309/05Res - 658.8 Bes M-Unavailable : Removed

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