Physical Collection
Digital Collection
Database / E-Book
Feedback
Collection Recommendation
Satisfaction survey
Please take a moment to complete this survey below
Library's collection
Library's IT development
Cancel
Strategic marketing 5th ed
Author
Cravens, David W.
Additional Author(s)
-
Publisher
Chicago: Irwin, 1997
Language
English
ISBN
0256214387
Series
-
Subject(s)
MARKETING-DECISION MAKING
MARKETING-MANAGEMENT
MARKETING-MANAGEMENT-CASE STUDIES
Notes
-
Abstract
-
Physical Dimension
Number of Page(s)
xviii, 670 p.
Dimension
26 cm.
Other Desc.
ill.
Summary / Review / Table of Content
No summary / review / table of content available!
Exemplar(s)
#
Accession No.
Call Number
Location
Status
1.
01404/00
658.8 Cra S
-
Unavailable : Removed
2.
27407/00
658.8 Cra S
-
Unavailable : Removed
Similar Collection
by author or subject
Strategic marketing
Strategic marketing
Strategic marketing management cases
Strategic marketing
Penggunaan proses hirarki analitik (PHA) dalam pembobotan alternatif-alternatif strategi pemasaran ekspor
Analisa pengaruh nama merek dan kualitas produk terhadap minat beli bagi perusahaan kerupuk UD. Bintang Tiga di Surabaya
The marketing strategy of modern fashion to sustain it's business in the middle of the heavy competition
Manajemen pemasaran