Physical Collection
Digital Collection
Database / E-Book
Feedback
Collection Recommendation
Satisfaction survey
Please take a moment to complete this survey below
Library's collection
Library's IT development
Cancel
Strategic marketing 5th ed
Author
Cravens, David W.
Additional Author(s)
-
Publisher
Chicago: Irwin, 1997
Language
English
ISBN
0256214387
Series
-
Subject(s)
MARKETING-DECISION MAKING
MARKETING-MANAGEMENT
MARKETING-MANAGEMENT-CASE STUDIES
Notes
-
Abstract
-
Physical Dimension
Number of Page(s)
xviii, 670 p.
Dimension
26 cm.
Other Desc.
ill.
Summary / Review / Table of Content
No summary / review / table of content available!
Exemplar(s)
#
Accession No.
Call Number
Location
Status
1.
01404/00
658.8 Cra S
-
Unavailable : Removed
2.
27407/00
658.8 Cra S
-
Unavailable : Removed
Similar Collection
by author or subject
Strategic marketing
Strategic marketing management cases
Strategic marketing
Strategic marketing
Multinational marketing management : cases and readings
Essentials of marketing
Experience Ghana in United Kingdom
Penerapan strategi spreading dan coverage (sc) dalam meningkatkan penjualan produk filter Sakura dan Donaldson PD. Pilar Perkasa untuk wilayah Jawa Timur dan Jawa Tengah