Strategic marketing management cases 5th. ed

Author

• Cravens, David W.

Additional Author(s)

• Lamb, Charles W.
• Crittenden, Victoria L.

Publisher

Chicago: Irwin, 1996

Language

English

ISBN

0256136890

Series

-

Subject(s)

• MARKETING-CASE STUDIES
• MARKETING-MANAGEMENT-CASE STUDIES

Notes

-

Abstract

Index

Physical Dimension

Number of Page(s)

xvi, 715 p.

Dimension

23 cm.

Other Desc.

-

Summary / Review / Table of Content

No summary / review / table of content available!

Exemplar(s)

#	Accession No.	Call Number	Location	Status
1.	03405/02	658.802 Cra S	Library - 7th Floor	Available