Strategic marketing problems : Cases and comments 12th ed.

Author

• Kerin, Roger A.

Additional Author(s)

• Peterson, Robert A.

Publisher

Boston: Pearson Education, Inc., 2010

Language

English

ISBN

0132465493

Series

-

Subject(s)

• MARKETING-DECISION MAKING-CASE STUDIES
• MARKETING-MANAGEMENT-CASE STUDIES

Notes

• Appendix: p. 669-684
• Glossary: p. 685-689

Index: p. 691-708

Abstract

-

Physical Dimension

Number of Page(s)

xi, 708 p.

Dimension

26 cm.

Other Desc.

-

Summary / Review / Table of Content

No summary / review / table of content available!

Exemplar(s)

#	Accession No.	Call Number	Location	Status
1.	04783/09	658.802 Ker S	Library - 7th Floor	Available