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Strategic marketing problems : Cases and comments 12th ed.
Author
Kerin, Roger A.
Additional Author(s)
Peterson, Robert A.
Publisher
Boston: Pearson Education, Inc., 2010
Language
English
ISBN
0132465493
Series
-
Subject(s)
MARKETING-DECISION MAKING-CASE STUDIES
MARKETING-MANAGEMENT-CASE STUDIES
Notes
Appendix: p. 669-684
Glossary: p. 685-689
Index: p. 691-708
Abstract
-
Physical Dimension
Number of Page(s)
xi, 708 p.
Dimension
26 cm.
Other Desc.
-
Summary / Review / Table of Content
No summary / review / table of content available!
Exemplar(s)
#
Accession No.
Call Number
Location
Status
1.
04783/09
658.802 Ker S
Library - 7th Floor
Available
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