Cases in strategic marketing

Author

• Swayne, Linda E.

Additional Author(s)

• Ginter, Peter M.

Publisher

New Jersey: Prentice-Hall, 1989

Language

English

ISBN

0131163361

Series

-

Subject(s)

• MARKETING-DECISION MAKING-CASE STUDIES
• MARKETING-MANAGEMENT-CASE STUDIES

Notes

-

Abstract

-

Physical Dimension

Number of Page(s)

xxi, 728 p.

Dimension

24 cm.

Other Desc.

-

Summary / Review / Table of Content

No summary / review / table of content available!

Exemplar(s)

#	Accession No.	Call Number	Location	Status
1.	02454/90	658.8 Swa C	-	Unavailable : Lost