Strategic marketing 9th ed.

Author

• Cravens, David W.

Additional Author(s)

-

Publisher

The McGraw-Hill Companies, 2009

Language

English

ISBN

9780071263351

Series

Subject(s)

• MARKETING-DECISION MAKING
• MARKETING-MANAGEMENT
• MARKETING-MANAGEMENT-CASE STUDIES

Notes

Bibliography. Index: p. 765 - 865

Abstract

-

Physical Dimension

Number of Page(s)

xv, 874

Dimension

26 cm.

Other Desc.

ill.

Summary / Review / Table of Content

No summary / review / table of content available!

Exemplar(s)

#	Accession No.	Call Number	Location	Status
1.	02466/11	658.8 Cra S	Library - 7th Floor	Available