Marketing 9th ed.

Author

• Kerin, Roger A.

Additional Author(s)

• Hartley, Steven W.
• Rudelius, William

Publisher

Boson: McGraw-Hill/Irwin , 2009

Language

English

ISBN

9780073404721

Series

-

Subject(s)

• MARKETING-MANAGEMENT
• MARKETING

Notes

• Glossary: p. 673 - 704

Bibliography: p. 653 - 663. Index: p. 709 - 742

Abstract

-

Physical Dimension

Number of Page(s)

xlvii, 742 p.

Dimension

28 cm.

Other Desc.

ill.

Summary / Review / Table of Content

No summary / review / table of content available!

Exemplar(s)

#	Accession No.	Call Number	Location	Status
1.	00136/13	658.8 Ker M	Library - 7th Floor	Available