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Marketing 9th ed.

Author
  • Kerin, Roger A.
Additional Author(s)
  • Hartley, Steven W.
  • Rudelius, William
Publisher
Boson: McGraw-Hill/Irwin , 2009
Language
English
ISBN
9780073404721
Series
-
Subject(s)
  • MARKETING-MANAGEMENT
  • MARKETING
Notes
  • Glossary: p. 673 - 704
Bibliography: p. 653 - 663. Index: p. 709 - 742
Abstract
-
Physical Dimension
Number of Page(s)
xlvii, 742 p.
Dimension
28 cm.
Other Desc.
ill.
Summary / Review / Table of Content
No summary / review / table of content available!
Exemplar(s)
# Accession No. Call Number Location Status
1.00136/13658.8 Ker MLibrary - 7th FloorAvailable

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