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Marketing 9th ed.
Author
Kerin, Roger A.
Additional Author(s)
Hartley, Steven W.
Rudelius, William
Publisher
Boson: McGraw-Hill/Irwin , 2009
Language
English
ISBN
9780073404721
Series
-
Subject(s)
MARKETING-MANAGEMENT
MARKETING
Notes
Glossary: p. 673 - 704
Bibliography: p. 653 - 663. Index: p. 709 - 742
Abstract
-
Physical Dimension
Number of Page(s)
xlvii, 742 p.
Dimension
28 cm.
Other Desc.
ill.
Summary / Review / Table of Content
No summary / review / table of content available!
Exemplar(s)
#
Accession No.
Call Number
Location
Status
1.
00136/13
658.8 Ker M
Library - 7th Floor
Available
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