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Marketing management : strategies and programs 6th ed
Author
Guiltinan, Joseph P.
Additional Author(s)
Paul, Gordon W
Madden, Thomas J.
Publisher
New York: 1997
Language
English
ISBN
007114255X
Series
-
Subject(s)
MARKETING-MANAGEMENT
Notes
-
Abstract
-
Physical Dimension
Number of Page(s)
xvi, 463 p.
Dimension
22 cm.
Other Desc.
-
Summary / Review / Table of Content
No summary / review / table of content available!
Exemplar(s)
#
Accession No.
Call Number
Location
Status
1.
27355/00
658.8 Gui M
-
Available
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