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Business marketing strategy : cases, concepts, and applications

Author
  • Rangan, V. Kasturi
Additional Author(s)
  • Shapiro, Benson P.
  • Moriarty, Rowland T.
Publisher
Chicago: Irwin, 1995
Language
English
ISBN
025616911X
Series
-
Subject(s)
  • INDUSTRIAL MARKETING-MANAGEMENT
  • MARKETING-MANAGEMENT
  • PRODUCT MANAGEMENT
  • MARKETING-MANAGEMENT-CASE STUDIES
Notes
-
Abstract
-
Physical Dimension
Number of Page(s)
xiv, 850 p.
Dimension
25 cm.
Other Desc.
-
Summary / Review / Table of Content
No summary / review / table of content available!
Exemplar(s)
# Accession No. Call Number Location Status
1.28280/00658.802 Ran B-Available

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