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Business marketing strategy : cases, concepts, and applications
Author
Rangan, V. Kasturi
Additional Author(s)
Shapiro, Benson P.
Moriarty, Rowland T.
Publisher
Chicago: Irwin, 1995
Language
English
ISBN
025616911X
Series
-
Subject(s)
INDUSTRIAL MARKETING-MANAGEMENT
MARKETING-MANAGEMENT
PRODUCT MANAGEMENT
MARKETING-MANAGEMENT-CASE STUDIES
Notes
-
Abstract
-
Physical Dimension
Number of Page(s)
xiv, 850 p.
Dimension
25 cm.
Other Desc.
-
Summary / Review / Table of Content
No summary / review / table of content available!
Exemplar(s)
#
Accession No.
Call Number
Location
Status
1.
28280/00
658.802 Ran B
-
Available
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