Please take a moment to complete this survey below

Library's collection Library's IT development Cancel

Marketing management 14th ed.

Author
  • Kotler, Philip
Additional Author(s)
-
Publisher
Boston: Pearson Education Limited, 2012
Language
English
ISBN
9780273753360
Series
Subject(s)
  • MARKETING-MANAGEMENT
  • MARKETING-MANAGEMENT-CASE STUDIES
Notes
  • Appendix
  • Glossary
. Bibliography. Index
Abstract
-
Physical Dimension
Number of Page(s)
679 p.
Dimension
28 cm.
Other Desc.
ill.
Summary / Review / Table of Content
No summary / review / table of content available!
Exemplar(s)
# Accession No. Call Number Location Status
1.01795/13658.8 Kot MLibrary - 7th FloorAvailable

Similar Collection

by author or subject
Pengaruh digital marketing terhadap organizational performance dengan intellectual capital dan perceived quality sebagai variabel intervening pada industri hotel bintang lima di Jawa Timur
Analisis ekuitas merek produk otomotif Toyota Avanza di Surabaya
Strategic marketing
Analisis pengaruh store name, brand name dan price discounts terhadap purchase intentions konsumen Infinite Tunjungan Plaza
Pengaruh market orientation terhadap purchase intention dengan brand image dan brand performance sebagai variabel intervening pada PT Vista International Corporation Indonesia
Analisa efektivitas iklan kosmetik wardah dengan menggunakan Consumer Decision Model (CDM)
Business marketing strategy
Strategi pemasaran pada PT. Lombok Gandaria Cabang Surabaya