Please take a moment to complete this survey below

Library's collection Library's IT development Cancel

Marketing management 14th ed.

Author
  • Kotler, Philip
Additional Author(s)
-
Publisher
Boston: Pearson Education Limited, 2012
Language
English
ISBN
9780273753360
Series
Subject(s)
  • MARKETING-MANAGEMENT
  • MARKETING-MANAGEMENT-CASE STUDIES
Notes
  • Appendix
  • Glossary
. Bibliography. Index
Abstract
-
Physical Dimension
Number of Page(s)
679 p.
Dimension
28 cm.
Other Desc.
ill.
Summary / Review / Table of Content
No summary / review / table of content available!
Exemplar(s)
# Accession No. Call Number Location Status
1.01795/13658.8 Kot MLibrary - 7th FloorAvailable

Similar Collection

by author or subject
Pengaruh marketing activity terhadap return in asset dan market to book value perusahaan di sektor industri keuangan non-bank
Formulasi strategi pengembangan usaha depot Bakso Pak Djo
Pengaruh service quality terhadap customer satisfaction membentuk customer loyalty di PT. Citra Mitra Anugerah
Perancangan strategi pemasaran di Restoran X dengan penerapan business intelligence
Analisa harapan dan persepsi konsumen terhaadp kualitas IN-FLIGHT meal maskapai penerbangan Garuda Indonesia
Pengaruh retail mix terhadap minat beli di Keraton Department Store
Analisah pengaruh experiential marketing terhadap kepuasan konsumen herbs spa
Pengaruh promotion mix terhadap minat beli konsumen di family fun karaoke keluarga