Physical Collection
Digital Collection
Database / E-Book
Feedback
Collection Recommendation
Satisfaction survey
Please take a moment to complete this survey below
Library's collection
Library's IT development
Cancel
Marketing management 14th ed.
Author
Kotler, Philip
Additional Author(s)
-
Publisher
Boston: Pearson Education Limited, 2012
Language
English
ISBN
9780273753360
Series
Subject(s)
MARKETING-MANAGEMENT
MARKETING-MANAGEMENT-CASE STUDIES
Notes
Appendix
Glossary
. Bibliography. Index
Abstract
-
Physical Dimension
Number of Page(s)
679 p.
Dimension
28 cm.
Other Desc.
ill.
Summary / Review / Table of Content
No summary / review / table of content available!
Exemplar(s)
#
Accession No.
Call Number
Location
Status
1.
01795/13
658.8 Kot M
Library - 7th Floor
Available
Similar Collection
by author or subject
Analisa pengaruh experiential marketing terhadap minat beli ulang konsumen Cafe Buntos 99 Sidoarjo
Pengaruh brand communication terhadap customer loyalty dengan customer based brand equity dan customer value sebagai variabel intervening pada PT. Platinum Ceramics Industry di Surabaya
Studi deskriptif mengenai ekuitas merek roti orion di Kediri
Pengaruh kualitas layanan, bauran pemasaran, dan kepuasan konsumen terhadap loyalitas konsumen depot makanan Indonesia di Surabaya
Analisa pengaruh brand rejuvenation terhadap pembentukan purchase intention dengan brand image sebagai variabel intervening pada tepung premiks Chesa Box PT. ISM Bogasari Flour Mills
Analisa pengaruh bauran pemasaran De Boliva signature terhadap minat beli ulang konsumen
Pengaruh promosi dan store atmosphere terhadap impulse buying dengan shopping emotion sebagai variabel intervening studi kasus di Matahari Department Store cabang Supermall Surabaya
Pengaruh harga, brand image dan electronic word of mouth terhadap minat beli reservasi hotel secara online