Global marketing and advertising : Understanding cultural paradoxes

Author

• Mooij, Marieke de

Additional Author(s)

-

Publisher

Thousand Oaks, California: 1998

Language

English

ISBN

0803959702

Series

-

Subject(s)

• ADVERTISING-CROSS-CULTURAL STUDIES
• CONSUMER BEHAVIOR-CROSS-CULTURAL STUDIES
• TARGET MARKETING-CROSS-CULTURAL STUDIES

Notes

-

Abstract

Index: p. 303-315

Physical Dimension

Number of Page(s)

xx, 316 p.

Dimension

23 cm.

Other Desc.

ill.

Summary / Review / Table of Content

No summary / review / table of content available!

Exemplar(s)

#	Accession No.	Call Number	Location	Status
1.	00088/02	658.802 Moo G	Library - 7th Floor	Available