Consumer behavior and culture : consequences for global marketing and advertising 2nd ed.

Author

Additional Author(s)

• Mooij, Marieke de

Publisher

Los Angeles: SAGE , 2011

Language

English

ISBN

9781412979900

Series

Subject(s)

• CONSUMER BEHAVIOR-CROSS-CULTURAL STUDIES
• CONSUMERS-PSYCHOLOGY
• MARKETING

Notes

• Appendix: p. 363-372

. Bibliography. Index: p. 373-400

Abstract

-

Physical Dimension

Number of Page(s)

xv, 403 p.

Dimension

24 cm.

Other Desc.

ill.

Summary / Review / Table of Content

No summary / review / table of content available!

Exemplar(s)

#	Accession No.	Call Number	Location	Status
1.	01696/14	658.8342 Con	Library - 7th Floor	Available