Please take a moment to complete this survey below

Library's collection Library's IT development Cancel

Consumer behavior and culture : consequences for global marketing and advertising 2nd ed.

Author
Additional Author(s)
  • Mooij, Marieke de
Publisher
Los Angeles: SAGE , 2011
Language
English
ISBN
9781412979900
Series
Subject(s)
  • CONSUMER BEHAVIOR-CROSS-CULTURAL STUDIES
  • CONSUMERS-PSYCHOLOGY
  • MARKETING
Notes
  • Appendix: p. 363-372
. Bibliography. Index: p. 373-400
Abstract
-
Physical Dimension
Number of Page(s)
xv, 403 p.
Dimension
24 cm.
Other Desc.
ill.
Summary / Review / Table of Content
No summary / review / table of content available!
Exemplar(s)
# Accession No. Call Number Location Status
1.01696/14658.8342 ConLibrary - 7th FloorAvailable

Similar Collection

by author or subject
Peran marketing public relations hotel tunjungan dalam membina hubungan baik dengan publik eksternal
Peran marketing public relation dalam menarik minat konsumen di CV. Tata Mandiri Sejaktera Surabaya
Fundamentals of marketing
Growing your business globally
Peran marketing public relations mee djin couture dalam meningkatkan citra perusahaan
Peran public relations atlas sports club Surabaya yang dijalankan oleh divisi marketing untuk membentuk citra perusahaan melalui special event
Pelaporan perluasan segmentasi pasar melalui strategi line extension management pada la partie event organizer Surabaya
Analisis pengaruh health culture, health awareness, dan product perception terhadap buying decision produk kondom pria golongan dewasa muda di Surabaya