Consumer behaviour and marketing strategy

Author

• Peter, J.Paul

Additional Author(s)

• Olson, Jerry C.

Publisher

Boston: McGraw Hill, 2003

Language

koleksi blm diproses

ISBN

0071233172

Series

Subject(s)

• CONSUMER BEHAVIOR
• MARKETING
• STRATEGIC PLANNING

Notes

• Glossary: p. 546 - 557
• Index: p. 558 - 582

. .

Abstract

-

Physical Dimension

Number of Page(s)

xxvi, 582 p.

Dimension

26 cm.

Other Desc.

ill.

Summary / Review / Table of Content

No summary / review / table of content available!

Exemplar(s)

#	Accession No.	Call Number	Location	Status
1.	02968/03	658.8342 Pet C	-	Unavailable : Lost
2.	02969/03	658.8342 Pet C	Library - 7th Floor	Available