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Lateral marketing : new techniques for finding breakthrough ideas

Author
  • Kotler, Philip
Additional Author(s)
  • Bes, Fernando Trias de
Publisher
Hoboken, New Jersey: 2003
Language
English
ISBN
0471455164
Series
-
Subject(s)
  • MARKETING-MANAGEMENT
Notes
-
Abstract
-
Physical Dimension
Number of Page(s)
xvi, 206 p.
Dimension
24 cm.
Other Desc.
-
Summary / Review / Table of Content
No summary / review / table of content available!
Exemplar(s)
# Accession No. Call Number Location Status
1.01011/04658.8 Kot L-Available

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