Physical Collection
Digital Collection
Database / E-Book
Feedback
Collection Recommendation
Satisfaction survey
Please take a moment to complete this survey below
Library's collection
Library's IT development
Cancel
Marketing strategy 2nd ed.
Author
Ferrell, O. C.
Additional Author(s)
Hartline, Michael D.
Lucas, George H.
Publisher
Mason, Ohio: South-Western, 2002
Language
English
ISBN
0030321034
Series
-
Subject(s)
MARKETING-MANAGEMENT
Notes
-
Abstract
-
Physical Dimension
Number of Page(s)
vii, 469 p.
Dimension
25 cm.
Other Desc.
ill.
Summary / Review / Table of Content
No summary / review / table of content available!
Exemplar(s)
#
Accession No.
Call Number
Location
Status
1.
02651/04
658.8 Fer M
Library - 7th Floor
Available
Similar Collection
by author or subject
Business ethics
Business
Pemilihan strategi untuk meningkatkan volume penjualan elpiji PT. Gala Prima di segmen horeka dan tradisional
Pengaruh perkembangan produk yang dilakukan oleh PT. National Panasonic Gobel terhadap volume penjualan produk televisi "T (tau) flat digital" di Surabaya
Analisa efektivitas strategi rebranding terhadap SBO TV
Principles of marketing
Marketing management
Analisa customer expectation dan customer perception berdasarkan retail mix dan pengaruhnya terhadap pembentukan customer satisfaction di Ranch Market Galaxy Mall Surabaya