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Library's collection Library's IT development CancelIn this crisis situation, the customers buying power is decreasing
signif icantly which make people tend to keep their revenue instead of spending
them. This condition makes the competition increasingly stringent and as a result
there have been a lot of Horeca industries go bankrupt. Therefore, every
entrepreneur must always find ways and innovate in order to win the competition.
This thesis will solve the problem, "How to maximize revenue and profit
of Restaurant Cafe de Veranda by generating strategies from a strengths and
weaknesses analysis in the marketing mix of Restaurant Cafe de Veranda."
Strength and weakness analysis will be used as the main tools to find out what the
customers think about de Veranda. To help limiting the research area and focusing
the research, the marketing mix of 7Ps is used as an additional tools. A s the strong
and weak points have been known, several strategies will be recommended in
order to increase strong points and minimize weak points of de Veranda.
In accessing data, researchers will use the primary data and secondary data
collection. Primary data is gathered by conducting a survey through
questionnaires as research instrument, while secondary data is gathered by
conducting an interview with de Veranda?s manager.
From the research, there are six strong points of de Veranda which are
good location, quality of food and the presentation of food, the service process,
the service personnel, and the cleanliness of de Veranda. While, de Veranda?s
weak points are the lack of information for their private rooms and the parking
spots, promotion effort, the limited range of menus and its price.