The Management of Australian Homemade is interested on finding other
source of profits from the sales of its chocolate product as corporate gift to
companies. This dissertation is intended to find out about the strategies that
should be implemented to successfully obtain extra profit by using this
alternative.
The research methodologies used are secondary (intensive desk research)
and primary research (interviews). It begins with corporate gift market analysis
in the Netherlands, followed by the company?s analysis. The results will then be
analyzed as references in the process of formulation the strategic marketing
plan in the framework of 4Ps for the targeted market segment.
As the conclusion, CG market for AH has a promising prospect. However,
in the face of growing competition, AH should not enter the market without a
clear understanding of the market and solutions for problems that might occur.

Creator(s)

• (34401020) YUANITA AGUSTIN WIJAYA

Contributor(s)

• Ricky Wang → Advisor and Examination Committee

Publisher

Universitas Kristen Petra; 2005

Language

English

Category

s1 – Undergraduate Thesis

Sub Category

Skripsi/Undergraduate Thesis

Source

Final Assignment Report No. 00040076/MAN/2005; Yuanita Agustin Wijaya Student (34401020)

Subject(s)

• SALES MANAGEMENT
• SALES PROMOTION

File(s)

• jiunkpe-ns-s1-2005-34401020-2182-gift_market-cover.pdf
• jiunkpe-ns-s1-2005-34401020-2182-gift_market-abstract_toc.pdf