Indonesian tourism was chosen to be the topic that could be interesting to be analyzed
as in the late years; the country image has been decreasing due to bombing issues,
terrorism issues and economic crisis. Besides, based on the data that the writer had
obtained, the numbers of Dutch tourists were decreasing slightly higher than the other
European countries.
Some research, including primary and secondary research, had been done to reach the
most accurate result. The aim of the research is to show whether or not any relation
between the decrease on numbers of Dutch tourists and the negative issues towards
Indonesia. The result showed that most of the respondents who had never been to
Indonesia were less interested to visit Indonesia due to the negative image that the
country possessed. Realizing this finding, the writer had some suggestions which were
related to building new positioning and renewing marketing strategy to establish
positive image and attract more Dutch tourist or even international tourist visiting
Indonesia in future years.

Creator(s)

• (34401030) CAROLIN TJONG

Contributor(s)

• Ricky Wang → Advisor and Examination Committee

Publisher

Universitas Kristen Petra; 2005

Language

English

Category

s1 – Undergraduate Thesis

Sub Category

Skripsi/Undergraduate Thesis

Source

Final Assignment Report No. 00040078/MAN/2005; Carolin Tjong (34401030)

Subject(s)

• CUSTOMER LOYALTY
• CONSUMER SATISFACTION

File(s)

• jiunkpe-ns-s1-2005-34401030-2271-leisure_attraction-cover.pdf
• jiunkpe-ns-s1-2005-34401030-2271-leisure_attraction-abstract_toc.pdf