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Library's collection Library's IT development CancelThis present study is conducted to find out the types of persuasive strategies which were used in Jokowi’s speech. This study is aimed to seek the types of persuasive strategies and also the speech function that related with the persuasive strategies used by Jokowi. This study is supported by Beebe & Beebe’s theory of persuasive strategy (2012) and Holmes theory of speech function (1996). The writer observe the one speech in Standup comedy using in Jokowi campaign in 5th October 2012. The writer found eight characteristics of persuasive strategies that Jokowi used, using evidence to tell a story , considering using appeals to several emotion by hope, considering using appeals to several emotion by courage, considering using appeals to several emotion by pride, using specific evidence, using appropriate fear appear, using new evidence, and using concrete example that help your listener visualize what you describe. Also, the writer found the speech function that related in persuasive strategies in Jokowi’s speech were referential, directive, metalinguistic, expressive, and phatic.