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Library's collection Library's IT development CancelThis thesis is written by the writers as the requirement to finish the writer?s
study in Hotel Management of Petra Christian University, Indonesia and
Christelijke Hogeschool Noord Nederland.
The first part of this thesis will give some information and description
about The "Lucky City" Restaurant in Hoofddorp-Noord Nederland.
The second part of this thesis will contain a qualitative research that the
writers have done, which will be started by reviewing the literature. The literature
review will explain and describe about what relationship marketing is, what
customer loyalty is, who are your customers, how to make a good relation with
the customers through relationship marketing, how relationship marketing
influence customer loyalty, and how to measure customer loyalty. The qualitative
research will contain of observation to the market, interview with sources of
information, in this case is the owner from the restaurant "Lucky City" in
Hoofddorp and also the writers will give questionnaires to the customer that is
related.
The third part of this thesis will contain the main idea from this thesis; this
part will try to show us how to reach customer loyalty through relationship
marketing.
The fourth part of this thesis will contain the customer analysis. And the
last part of this thesis will be the conclusion from the whole research and
observation from the writers within 10 months working in "Lucky City" restaurant
in Hoofddorp.
The writers decided to choose this topic because the writers thought that
this case is relevant with the current condition and situation, because most of the
customers in restaurant "Lucky City" are existing customers. The writers hope
that this thesis will give some help and information about relationship marketing
to get customer loyalty.