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Library's collection Library's IT development CancelThis dissertation is written by the writer as the requirement to accomplish
the writers? study both in Hotel Management of Petra Christian University,
Indonesia and in CHN (Christelijke Hogeschool Noord- Nederland)
This dissertation views about how important information is for
establishing and developing marketing strategic for River Side Restaurant in the
coming year.
This dissertation consists of six Chapters.. Chapter one views about
introduction ( in this chapter the writers view about research review, research
problem, problem statement, research statement, research question, and research
method), company background, literature review and methodology research ( in
this chapter the writers view about the research design, dimension of research
design, and schedule of research activity).
In the second chapter, we place Company?s background. First is about the
historical of River Side Restaurant, start from first generation of owner moved to
Nederland, afterward the introduction of Board Area, it is about the introduction
of River Side?s area. Third part of Chapter Company?s background is about River
Side Target Market. Follow by part of objectives of the company and part of the
current issues of background to explain more to readers about River Side.
Chapter three is Literature review. It contents theory of marketing
generally especially in hospitality industry including The Role of Information in
Marketing Management, definition of marketing, marketing concept, marketing
environment macro and micro environment, customer buying behavior, marketing
mix more over description of marketing mix promotion, and marketing
information system including marketing research.
Methodology Research is placed on the forth chapter. This chapter scoop
definition and dimensions of research design. This dissertation uses descriptive
research. There are two sort of datas that will be used in this dissertation, primary
and secondary data. The primary data is collected by interviewing the customers
of Golden River, distributing questionnaires, and observations, whereas secondary
data is obtained from the literatures.
The fifth chapter of this dissertation is the Interpretation and Analyzing
data. This chapter is the core discussion of this thesis, it contains primary data of
the observation, such as questionnaires and analyzing,
Conclusions of the fifth chapter are placed in the last of the dissertation.
The writers also propose some recommendations related with the observation
from respondents which can be implemented by the owner in River Side
Restaurant in order to make River Side to be a success restaurant which fulfill
customer?s demand.