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Kebijakan bauran pemasaran terhadap efektifitas pemasaran pada Restoran Hongkong Noodle di Tunjungan Plasa II Surabaya

Dalam penelitian ini digunakan data primer yang diambil langsung
kuesioner sebanyak 50 responden di Surabaya. Hasil penelitian menunjukkan
bahwa product, price, promotion, place, processes, dan people berpengaruh
secara signifikan terhadap pemasaran Restoran Hongkong Noodle cabang
Tunjungan Plasa II lantai 5, Surabaya.

Creator(s)
  • (33498044) CAROLINA
  • (33498173) ARIE WIJAYA
Contributor(s)
  • Sundring Pantja Djati → Advisor 1
  • Dewi Astuti → Examination Committee 1
Publisher
Universitas Kristen Petra; 2004
Language
Indonesian
Category
s1 – Undergraduate Thesis
Sub Category
Skripsi/Undergraduate Thesis
Source
Skripsi No. 01/01/122/HTL/2004; Carolina (33498044), Arie Wijaya (33498173)
Subject(s)
  • RESTAURANT MANAGEMENT
File(s)

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