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Library's collection Library's IT development CancelThis dissertation investigates which factors are mandatory for customers to choose either Dorint
Airport - Hotel Amsterdam or IBIS Airport Hotel. It is interesting to understand considered
factors to choose an airport hotel as an accommodation choice to stay in Amsterdam. The aim of
this research is by knowing mandatory factor for customers, then Dorint Airport-Hotel
Amsterdam could put more emphasis on those areas in strategy making process. Thus, it could
help to increase its monthly revenue.
In this study, a combination of quantitative and qualitative data collection is used through
distributing questionnaire and conducting semi - structured interview. Quantitative research is
used in order to know statistical inference which factors are most influential for customers with
regards to the purchase intention. While the qualitative research is used to know what the hotel
management team thinks of their customers.
The findings suggest that from all respondents' answers, place is the most statistically
influencing purchase intention followed by price and then product. In addition to this statistical
findings, respondents were asked to prioritize of their factor consideration. The answers can be
seen from some dimensions such as country of origin, purpose of trip and hotel where
respondents stayed.
From the findings and recommendation, it shall help the management of Dorint Airport- Hotel
Amsterdam to put more emphasis on the mandatory factors for customers. Eventually, it shall
help to make a strategy for the coming years what they are going to put more emphasis on their
day- to- day strategy. Thus, Dorint Airport- Hotel Amsterdam could have improved its
monthly revenue.