Please take a moment to complete this survey below
Library's collection Library's IT development CancelThis research analyzes the handbags buying behavior of young women in the Netherlands,
focused on the decision-making factors. This research is conducted because a handbag
nowadays has become a must-have fashion item for most women because of its ability to help
them increase their self-esteem and confidence. Therefore, this research will be useful for
handbag or clothing companies in the Netherlands and even companies which are going to
enter this country since it can give information about the consumers? decision-making
factors. From this research, those companies can adapt and make suitable strategies in order
to enhance their sales for handbags. The writer uses both primary and secondary data in doing
the research. The main tool for the primary data is questionnaire which will be processed by
SPSS program and also Microsoft Excel. Besides that, the writer will give marketing
recommendation to the companies after interpreting the result from the questionnaire.