Penelitian ini menguji pengaruh ciri kepribadian terhadap orientasi
konsumen di PT Pos Indonesia Cabang Surabaya Pusat. Dalam penelitian ini
digunakan data primer yang diambil langsung kuesioner sebanyak 170 responden
di Surabaya. Hasil penelitian menunjukkan bahwa ciri kepribadian yaitu
extraversion, emotional study dan conscientiousness berpengaruh terhadap
orientasi konsumen.

Creator(s)

• (31400145) AUSTIEN
• (31400332) ONY HARIANTO

Contributor(s)

• Syanne Helly → Advisor 1
• LUKAS SUGENG MUSIANTO → Examination Committee 1

Publisher

Universitas Kristen Petra; 2004

Language

Indonesian

Category

s1 – Undergraduate Thesis

Sub Category

Skripsi/Undergraduate Thesis

Source

Skripsi No. 02020259A/MAN/2004; Austien (31400145); Ony Harianto (31400332)

Subject(s)

• CONSUMER BEHAVIOR
• CONSUMERS--RESEARCH

File(s)

• jiunkpe-ns-s1-2004-31400145-3661-pos-cover.pdf
• jiunkpe-ns-s1-2004-31400145-3661-pos-abstract_toc.pdf
• jiunkpe-ns-s1-2004-31400145-3661-pos-chapter1.pdf
• jiunkpe-ns-s1-2004-31400145-3661-pos-chapter2.pdf
• jiunkpe-ns-s1-2004-31400145-3661-pos-chapter3.pdf
• jiunkpe-ns-s1-2004-31400145-3661-pos-chapter4.pdf
• jiunkpe-ns-s1-2004-31400145-3661-pos-conclusion.pdf
• jiunkpe-ns-s1-2004-31400145-3661-pos-references.pdf
• jiunkpe-ns-s1-2004-31400145-3661-pos-appendices.pdf