Physical Collection
Digital Collection
Database / E-Book
Feedback
Collection Recommendation
Satisfaction survey
Please take a moment to complete this survey below
Library's collection
Library's IT development
Cancel
Dampak
customer relationship management
terhadap
brand equity
pada kasus Garuda Indonesia
-
Creator(s)
(34412037) JULIANI PUSPASARI
(34412043) ROSY VALENSIA
Contributor(s)
Lianto, S.E., MFM. → Advisor 1
Juliana Caesaria Tandung → Examination Committee 1
Publisher
Universitas Kristen Petra; 2016
Language
English
Category
s1 – Undergraduate Thesis
Sub Category
Skripsi/Undergraduate Thesis
Source
Skripsi No. 34010250IMAN/2016; Juliani Puspasari (34412037), Rosy Valensia (34412043)
Subject(s)
BRAND LOYALITY
BRAND CHOICE
File(s)
jiunkpe-is-s1-2016-34412037-36868-kasus-cover.pdf
jiunkpe-is-s1-2016-34412037-36868-kasus-abstract_toc.pdf
Similar Collection
by creator, contributor, or subject
The impact of financial ratios towards the stock price of LQ-45 companies listed in the idx Period 2012-2014
The influence of celebrity endorser’s attractiveness, trustworthiness, and expertise towards consumer purchase intention with brand image as a mediating variable: the case of Samsung and Blackpink
Analisis faktor brand citizenship behavior pada Hotel Sheraton Surabaya
Analisa faktor-faktor yang mempengaruhi konsumen dalam melakukan brand switching terhadap bread boutiques di Supermal Pakuwon Indah (SPI) Surabaya
Pengaruh food quality, brand image dan store atmosphere terhadap purchase pada Cafe Calibre
Analisis pengaruh advertising content value di media sosial Tiktok dan perceived food quality yang ditawarkan sebagai upaya peningkatan brand trust terhadap e-word of mouth penonton (studi pada bisnis kue pemilik akun Tiktok @soniabasil)
Brand awareness masyarakat Surabaya terhadap Predator Fun Park
The effectiveness of Korean celebrity endorsement towards purchase intention mediated by brand image in the case of Somethinc