Please take a moment to complete this survey below

Library's collection Library's IT development Cancel

Dampak customer relationship management terhadap brand equity pada kasus Garuda Indonesia

-

Creator(s)
  • (34412037) JULIANI PUSPASARI
  • (34412043) ROSY VALENSIA
Contributor(s)
  • Lianto, S.E., MFM. → Advisor 1
  • Juliana Caesaria Tandung → Examination Committee 1
Publisher
Universitas Kristen Petra; 2016
Language
English
Category
s1 – Undergraduate Thesis
Sub Category
Skripsi/Undergraduate Thesis
Source
Skripsi No. 34010250IMAN/2016; Juliani Puspasari (34412037), Rosy Valensia (34412043)
Subject(s)
  • BRAND LOYALITY
  • BRAND CHOICE
File(s)

Similar Collection

by creator, contributor, or subject
Perencanaan keuangan Ibu Ie Fang Chu pada tabungan Batara Prima, deposito BTN, reksadana Mandiri Investa pasar uang, Panin dana utama plus, Schroder dana prestasi plus, Schroder dana kombinasi
Bank Mega: a study of customer experience on service marketing mix and its impact towards customer loyalty
The effectiveness of Korean celebrity endorsement towards purchase intention mediated by brand image in the case of Somethinc
The impact of variety seeking, social status, quality and advertisement towards brand switching in smartphone product (a case study of blackberry user that has ever changed into another smartphone product in Surabaya)
Pengaruh daya tarik iklan TV dan variety seeking terhadap brand switching behaviour smartphone Samsung
Brand awareness masyarakat Surabaya terhadap Predator Fun Park
Pengaruh brand congruity terhadap willingness to pay premium melalui brand love pada luxurious fashion brands di Indonesia
Pengaruh personal dan historical nostalgia terhadap willingness to pay melalui brand attachment pada sektor kuliner di Surabaya