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Library's collection Library's IT development CancelThis dissertation into marketing strategic through buffet events is written as the
final part of the trainingship. Ln order to examine; Buffet events as a main tool of
Moy Fa's marketing strategy to increase the quantity of regular customers.
Qualitative research has been conducted. This qualitative research is divided into
five parts. The first part of the literature review concerns the concept of marketing
strategic and buffet. These review shows that marketing strategic in hospitality
industry have big influences, this also give information about the relationship
between marketing strategic in hospitality industry and buffet events. This
information from the literature is needed as a the basic for the continuation of the
dissertation.
The second part, understanding about buffet and buffet events and all the aspects
supporting, is reviewing the literature concerning, managing buffet and buffet
events. It shows that, from buffet event more people are coming to the restaurant.
Many aspects have to be followed to have a successful buffet events such as
shape, structure, finishing, decoration, equipment, utensil, room, menu and the
most important is guest mood and interest. Successful buffet events cannot be
separated from the famous name of the restaurant. This part also viewing about
the benefits that the restaurant can receive from the buffet events. In these two
parts from the literature study of the dissertation lay the Bank for the fieldwork.
The third part is presenting about Moy Fa in general and historically, and also
how the owners manage the buffet.
The fourth and fifth parts of the research concern case study, recommendation,
summary, and suggestion. The case study is based on the literature reviews,
observation, questioners and information from my colleague. This case study
gives an impression about buffet events in Moy Fa restaurant and how Moy Fa
restaurant managing their buffet events. Moy Fa restaurant is one of the members
of Fine Eastern Restaurant organization and which is also in cooperated with
Selected Indonesia Restaurant organization in Holland. Therefore the information
gained through this research can give a valuable indication about buffet events. It
can be concluded from the Moy Fa restaurant case that managing buffet events in
Moy Fa restaurant is already arranged one year before and the monthly buffet
events menu is created during the year, therefore the menu is always up dated.
However there are some aspects needed to improve in holding buffet events in
Moy Fa restaurant. Some recommendations for the hospitality industry especially
restaurant and cafe would be:
Give some special attention and attraction in holding buffet
events especially annual buffet events or special buffet events
such as national holidays events, Christmas event, and many
more.
Because this research is a relative new field, further research is recommended to
give more detailed information about this subject, this research can be a starting
point for further research.