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Library's collection Library's IT development CancelThis research has the purpose to know: (I) The impact of dimensions of
service quality and price toward customer satisfaction; (2) The impact of customer
satisfaction towards revisit intention in Starbucks Coffee Surabaya.
The sampling method used in this research is probability/random sampling
method. The sample criteria used are: (I) At least 18 years old and maximum 65
years old; (2) have visited Starbucks Coffee at least 2 (two) times in the last 6
(six) months; (3) Spend a minimum of 30 (thirty) minutes of each visitation in
Starbucks Coffee. The writer has successfully gathered 144 responses which pass
the sample criteria, validity and reliability test. The method used for data analysis
are multiple regression analysis to measure the impact of dimensions of service
quality and price toward customer satisfaction, and linear regression analysis is
used to measure the impact of customer satisfaction towards revisit intention.
As the result, it is found that all dimensions of service quality and revisit
intention have significantly influence customer satisfaction. Moreover, customer
satisfaction has also significantly influence revisit intention.