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Library's collection Library's IT development CancelIn the globalization era where competition is tighter than ever, creating a
sustainable and customized marketing strategy that would withstand the fast shift
in trends is of utmost importance. Unfortunately, many B2B businesses are still
underestimating innovative B2C channels, which leads to the late adoption of
marketing trend. ADK Insights is also experiencing this problem where they are
too dependent on clients' loyalty. Therefore, the purpose of this paper is to create
a tailored and innovative marketing plan for ADK Insights. Qualitative method
will be utilized by interviewing internal and external parties related with ADK
Insights. The findings show that creating a consumer-centric company supported
with the multichannel model will be beneficial in increasing awareness, exposure
and even sales of ADK Insights.