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Library's collection Library's IT development CancelThe restaurant industry has been a stable contributor to Indonesia's
economic growth starting from 2014, and it has a large potential to grow in the
coming years. There are threats coming from the outside though, as more and more
foreign franchises are entering the Indonesian restaurant industry, so domestic
restaurants need to be more competitive to survive. This research is done to know
whether service marketing mix simultaneously have significant impact towards
perceived value, and whether service marketing mix individually have significant
impact towards perceived value.
This research uses simple random sampling method, and it gathered 110
responses that fulfill the criteria set. The data have passed the reliability, validity,
and classical assumption tests prior to the multiple regression test. This research has
several findings, Service marketing mix simultaneously has significant impact
towards perceived value, but individually it does not, as only two Ps, which are
Product and Price, out" of the 7Ps are proven to have significant impact towards
De'Excelso Tunjungan Plaza's perceived value.