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Library's collection Library's IT development CancelThe writer carries out a research for her thesis entitled A Study of Cohesive
Devices Used in Beauty Care Television Advertisements. She conducts this study
because cohesive devices are important features that make beauty care television
advertisements communicative. This thesis is limited to the beauty care television
advertisements in these television channels: RCT1, SCTV, Indosiar, TransTV,
Antv, Lativi, TV7 and TPI from July 2003 to October 2003 at 4 p.m. up to 9 p.m.
The research problems which come up in this research are: what cohesive devices
are used in beauty care television advertisements and what types of cohesive
devices are most often used in beauty care television advertisements. For the
analysis, she uses theory of cohesive devices by Halliday et al (1976). This study
is focused on cohesive devices since the function of cohesive devices is to link
one sentence to another sentence in the text, and they make a text easier to
understand and more communicative. The writer analyses the data by classifying
the cohesive devices. Based on the analysis, she found that there are 63
grammatical cohesive devices and 66 lexical cohesive devices. After getting the
findings, she makes a conclusion. In the conclusion, she finds that ellipsis,
reference, conjunction and reiteration are the types of cohesive devices which are
most often used. The writer concludes that sentences in all beauty care television
advertisements are always related to each other in form and in reference to form
the unity and relatedness in meaning.