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Library's collection Library's IT development CancelWith the increasing of plastic waste pollution year by year globally, the British cosmetics
Body Shop has taken action to reduce plastic waste pollution. One of the actions is recycling
plastic products into something useful (plastic bottle packaging). Thus, this research objective is
to analyse the influence of green value, functional value, emotional value, aesthetic value, social
value, self-expression value towards recycled product attitude. Also, to identify the influence of
mediation between perceived values and purchase intention and whether purchase experience
gives moderation impact between perceived values and purchase intention of recycled product.
We use 90 respondents for our research, and this research will collect data using a SelfAdministered Questionnaire distributed through an online platform. To analyse the data, this
research will use Path Coefficient to evaluate the relationship of the proposed framework. In
conclusion, out of those six values that we have mentioned, the significant ones are green,
emotional, and aesthetic value. As for functional value, social value and self-expression value
are insignificant towards recycled product attitude. The influence of mediation between
perceived values and purchase intention is significant. However, whether purchase experience
gives moderation impact between perceived values and purchase intention of recycled products
is insignificant.