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Library's collection Library's IT development CancelThis research aims to study the effect of capital structure, return on equity, and dividend policy on firm valuation. Institutional ownership becomes a moderating variable on return on equity that influences the firm value. This research is done through companies that are listed under the Indonesia Stock Exchange (IDX) from 2016 to 2020, classified under the consumer cyclical sector, as well as under the development board. Companies that are involved in this research are the ones that have their annual report published consistently for the period of 2016 to 2020 and accessible by the public. The data used in this research were extracted from 29 companies as a sample collected through their annual report, which is obtainable from the website of IDX, as well as their individual company website. Regression data panel is used and Ordinary Least Square (OLS) becomes the model that is utilized as it is the most appropriate model according to the data.