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Making an online catalogue for the new target market of Kuala Batakan Cottage III Balikpapan

Kuala Batakan Cottage III Balikpapan is a company that sells services such as houses and furnished apartments. The problem is that sales keep decreasing during the pandemic because the main target market is gone. However, the company plans to refocus the target market, especially during the pandemic. The solution is to refocus the target market to the local people of Balikpapan. The approach of the solution is by making an online catalog which later will be shared in the Facebook Community in Balikpapan city. The online catalog which includes eye-catching photos and the description will be shared in the form of a link. The catalog was created according to the survey from the current potential customers. Therefore, by having an online catalog shared on Facebook, Kuala Batakan Cottage III Balikpapan will be able to refocus its new target market.


Creator(s)
  • (A11180064) STEPHANY MAUREN TESALONIKA
Contributor(s)
  • Samuel Gunawan → Advisor 1
  • Jusuf Imam Ibrahim → Examination Committee 1
  • Ivonne → Examination Committee 2
Publisher
Universitas Kristen Petra; 2023
Language
English
Category
s1 – Undergraduate Thesis
Sub Category
A Creative Thesis – Program English for Creative Industry
Source
A Creative Thesis No. 02012415/ING/2023; Stephany Mauren Tesalonika (A11180064)
Subject(s)
  • ONLINE SOCIAL NETWORKS IN BUSINESS
  • SOCIAL MEDIA--MARKETING
  • TARGET MARKETING
File(s)

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