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Library's collection Library's IT development CancelThe study observed how two different ethnic (Chinese and Javanese buyers)
react on language use reflected in terms of address when they made request to the
Chinese and Javanese sellers when they do the transaction in a shoe shop. It focused
on language use in terms of address, how different ethnics react on language codes
use reflection in terms of address when they make request. The data were taken from
recording the conversation between Chinese and Javanese buyers with Chinese and
Javanese sellers. The source of data is from the conversation between Chinese and
Javanese female buyers and Chinese and Javanese female sellers. The data were
analyzed based on Poedjosoedarmo?s theory (1968) of Javanese language and Esther
Kuntjara?s explanation about the use of terms of address and types of request strategy
in general in her book titled "Gender, Bahasa dan Kekuasaan" (2003) . The findings
showed that ethnicity and buyers? age influence people in using terms of address and
the language use but it does not influence the use of request strategy.