Penelitian ini bertujuan untuk mengamati peran mediasi co-creation atas pengaruh interaksi antar konsumen terhadap attitude towards skincare product. Data penelitian diperoleh melalui penyebaran kuesioner kepada 220 responden penelitian. Dalam mengolah data peneliti menggunakan software Smart PLS. Hasil yang diperoleh dari penelitian ini adalah customer to customer interaction memberikan pengaruh positif terhadap attitude towards skincare product. Hasil penelitian juga menunjukkan bahwa co-creation sebagai mediasi dapat mempengaruhi pengaruh customer to customer interaction terhadap attitude towards skincare product.

Creator(s)

• (D11190078) TIFFANY AUDREY HALIM HARIJANTO

Contributor(s)

• Hatane Semuel → Advisor 1
• EDWIN JAPARIANTO → Examination Committee 1
• Devi Destiani Andilas → Examination Committee 2

Publisher

Universitas Kristen Petra; 2023

Language

Indonesian

Category

s1 – Undergraduate Thesis

Sub Category

Skripsi/Undergraduate Thesis

Source

Skripsi No. 35010450/MAN/2023; Tiffany Audrey Halim Harijanto (D11190078)

Subject(s)

• CONSUMER BEHAVIOR
• CONSUMERS--RESEARCH

File(s)

• jiunkpe-is-s1-2023-d11190078-58095-skincare-cover.pdf
• jiunkpe-is-s1-2023-d11190078-58095-skincare-abstract_toc.pdf
• jiunkpe-is-s1-2023-d11190078-58095-skincare-chapter1.pdf
• jiunkpe-is-s1-2023-d11190078-58095-skincare-chapter2.pdf
• jiunkpe-is-s1-2023-d11190078-58095-skincare-chapter3.pdf
• jiunkpe-is-s1-2023-d11190078-58095-skincare-chapter4.pdf
• jiunkpe-is-s1-2023-d11190078-58095-skincare-chapter5.pdf
• jiunkpe-is-s1-2023-d11190078-58095-skincare-conclusion.pdf
• jiunkpe-is-s1-2023-d11190078-58095-skincare-references.pdf
• jiunkpe-is-s1-2023-d11190078-58095-skincare-appendices.pdf