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Library's collection Library's IT development CancelThis study observed expressions which have sentence meaning and the speaker
meaning in skincare advertisements in The Singapore Women?s Weekly magazine,
February 2005 edition. It was analyzed based on Langacker?s speech act theory by
using qualitative approach. It focused on the types of locutionary type and
illocutionary type and the relation between sentence meaning and speaker meaning.
The data were taken from eleven advertisements of ten different skincare products
that were published in The Singapore Women?s Weekly magazine, February 2005
edition. The writer put the result of the analysis in the table in order to make it easier
to count the most frequent locutionary type and illocutionary type of the skincare
expressions. After doing her analysis, the writer found that the most frequent type of
locutionary type which occurred in the expression of skincare advertisements was
declarative type, while the most frequent type of illocutionary which occurred in the
expression of skincare advertisements was directive type. Besides, the writer did not
find one type of illocutionary type namely declarative. In conclusion, the writer
concluded that there were two different meanings in the language advertisement, that
is, sentence meaning and speaker meaning.