Dalam era globalisasi, iklan bertema local content semakin dianggap
penting. Karya tulis ini menganalisis sejauh mana iklan televisi bertema local
content dapat diterima oleh masyarakat Indonesia yang memiliki kemajemukan
budaya tinggi, serta memberikan kontribusi bagi pengiklan.

Creator(s)

• (42401055) BERNADETTE DIAN ARINI M

Contributor(s)

• BASKORO S. BANINDRO → Advisor 1
• Bing Bedjo Tanudjaja → Advisor 2
• Heru Dwi Waluyanto → Examination Committee 1

Publisher

Universitas Kristen Petra; 2005

Language

Indonesian

Category

s1 – Undergraduate Thesis

Sub Category

Skripsi/Undergraduate Thesis

Source

Skripsi No. 00010529/DKV/2005; Bernadette Dian Arini Maer (42401055)

Subject(s)

• VISUAL COMMUNICATION
• BRAND LOYALTY
• ADVERTISING
• COMMERCIAL ART
• GRAPHIC ARTS

File(s)

• jiunkpe-ns-s1-2005-42401055-7676-iklan_tv-cover.pdf
• jiunkpe-ns-s1-2005-42401055-7676-iklan_tv-abstract_toc.pdf
• jiunkpe-ns-s1-2005-42401055-7676-iklan_tv-chapter1.pdf
• jiunkpe-ns-s1-2005-42401055-7676-iklan_tv-chapter2.pdf
• jiunkpe-ns-s1-2005-42401055-7676-iklan_tv-chapter3.pdf
• jiunkpe-ns-s1-2005-42401055-7676-iklan_tv-chapter4.pdf
• jiunkpe-ns-s1-2005-42401055-7676-iklan_tv-conclusion.pdf
• jiunkpe-ns-s1-2005-42401055-7676-iklan_tv-references.pdf
• jiunkpe-ns-s1-2005-42401055-7676-iklan_tv-appendices.pdf
• jiunkpe-ns-s1-2005-42401055-7676-iklan_tv-extras_list.pdf
• jiunkpe-ns-s1-2005-42401055-7676-iklan_tv-extras1.mpg
• jiunkpe-ns-s1-2005-42401055-7676-iklan_tv-extras2.mpg
• jiunkpe-ns-s1-2005-42401055-7676-iklan_tv-extras3.mpg