Please take a moment to complete this survey below
Library's collection Library's IT development CancelOne of the interesting forms of opinion given in a newspaper is an
editorial cartoon or political cartoon. It presents the opinion in a special way
through the use of metaphorical texts and pictures in the cartoon. However, this
specialty may also lead the newspaper readers to have many interpretations about
the pictures, texts in the callouts, and their relations. Because of this possibility of
having multi-interpretations, the writer can see that it is also possible that the
message of the editorial cartoon fails to be delivered to the newspaper readers.
Therefore, the writer is interested in finding whether the readers? perceived
meaning of Clekit, Jawa Pos editorial cartoon, is similar to or different from the
intended meaning of the caricaturist. Basically, the theory of frames is used as the
main theory of this research, together with the theory of coherence and general
socio-cultural knowledge as the bigger umbrella of frames. The theory of
Contextual Configuration, denotative and connotative meaning and the theory of
metaphors serve as the supporting theories. The writer uses descriptive-qualitative
approach. She also uses the questionnaires to get Jawa Pos readers? perceived
meanings on the cartoon. The result of the analysis shows that most respondents
have similar meanings as what are intended. In other words, the respondents have
achieved the intended meaning of the cartoon, and the caricaturist is successful in
delivering his message to the newspaper readers.