Physical Collection
Digital Collection
Database / E-Book
Feedback
Collection Recommendation
Satisfaction survey
Please take a moment to complete this survey below
Library's collection
Library's IT development
Cancel
Consumer behavior : buying, having, and being 10th ed.
Author
Solomon, Michael R.
Additional Author(s)
-
Publisher
Boston: Pearson Education Limited, 2013
Language
English
ISBN
9780273767312
Series
Subject(s)
CONSUMER BEHAVIOR
Notes
Glossary: p. 601 - 613
. Bibliography. Index: p. 615 - 639
Abstract
-
Physical Dimension
Number of Page(s)
639 p.
Dimension
28 cm.
Other Desc.
ill.
Summary / Review / Table of Content
No summary / review / table of content available!
Exemplar(s)
#
Accession No.
Call Number
Location
Status
1.
01792/13
658.8342 Sol C
Library - 7th Floor
Available
Similar Collection
by author or subject
Analisis tingkat brand loyalty pada produk shampoo merek "head & shoulders" di Surabaya
Analisa pengaruh self congruity terhadap pembentukan brand loyalty dengan brand experience dan brand love pada kosmetik make over
Perancangan sistem customer relationship management di radio Sangkakala Surabaya
Analisa pengaruh brand performance terhadap repurchase intention dengan competitive advantage sebagai variabel mediasi pada erha dematology
Persepsi pengguna lahan parkir di pusat perbelanjaan di Surabaya (studi kasus di Surabaya Plaza dan Tunjungan Plaza)
Contagious
Pengaruh word of mouth pada keputusan pembelian konsumen restoran Jepang all you can eat di Surabaya
Pengaruh push dan pull motives terhadap pengambilan keputusan masyarakat Surabaya dalam melakukan wisata medis di Singapura