Physical Collection
Digital Collection
Database / E-Book
Feedback
Collection Recommendation
Satisfaction survey
Please take a moment to complete this survey below
Library's collection
Library's IT development
Cancel
What is branding ?
Author
Healey, Matthew
Additional Author(s)
-
Publisher
Singapore: RotoVision, 2008
Language
English
ISBN
9789612456069
Series
Subject(s)
BRAND NAME PRODUCTS
PRODUCT MANAGEMENT
BRAND NAME PRODUCTS-MARKETING
Notes
. Bibliography: p. 250 - 251. Index: p. 252 - 255
Abstract
-
Physical Dimension
Number of Page(s)
256 p.
Dimension
23 cm.
Other Desc.
ill.
Summary / Review / Table of Content
No summary / review / table of content available!
Exemplar(s)
#
Accession No.
Call Number
Location
Status
1.
03195/13
658.827 Hea W
Library - 7th Floor
Available
Similar Collection
by author or subject
Brand child
Pengaruh karakteristik kategori produk, kebutuhan mencari variasi merek, dan ketidakpuasan konsumen terhadap keputusan perpindahan merek pada produk toiletries di Universitas Kristen Petra Surabaya...
Upaya peningkatan produktivitas line produksi rollo di PT Campina Ice Cream Industry
Destination branding
Analisa pengaruh total design concept dan retail service quality terhadap purchase intention pada produk Great New Xenia dengan customer perception sebagai variabel intervening di PT. Asco Prima Mobilindo Daihatsu KC Jemursari Surabaya
Advertising and promotions
The Brand positioning workbook
Analisis tingkat brad loyalty pada produk sirup abc special grade di Surabaya