Physical Collection
Digital Collection
Database / E-Book
Feedback
Collection Recommendation
Satisfaction survey
Please take a moment to complete this survey below
Library's collection
Library's IT development
Cancel
Analisis pengaruh product dan promotion terhadap brand loyalty mobil toyota yaris dengan brand image sebagai variabel intervening
Author
Pratama, Johanes Kevin
Additional Author(s)
-
Publisher
Surabaya: FE Program Studi Magister Manajemen UK Petra, 2014
Language
Indonesian
ISBN
-
Series
Tesis No. 03020045/MM/2014
Subject(s)
MARKETING-MANAGEMENT
BRAND LOYALTY
BRAND NAME PRODUCTS
Notes
Appendix: p. 73 - 99
. Bibliography: p. 71 - 72.
Abstract
-
Physical Dimension
Number of Page(s)
xi, 99 p.
Dimension
30 cm.
Other Desc.
-
Summary / Review / Table of Content
No summary / review / table of content available!
Exemplar(s)
#
Accession No.
Call Number
Location
Status
1.
02695/14
(T2) MM 0045
-
Unavailable : Removed
Similar Collection
by author or subject
Designing brand identity
Pengaruh relationship marketing terhadap kepuasan pelanggan dan loyalitas pelanggan koran Kompas di Surabaya
Pengaruh asosiasi merek terhadap respon konsumen fashion label Sophie Martin di Surabaya
Analisa pengaruh bauran pemasaran (promosi, produk, harga, dan lokasi) terhadap minat beli konsumen di Pizza Hut carrefour Kalirungkut Surabaya
Destination branding kota Surabaya sebagai kota wisata kuliner pertama di Indonesia "market research"
Analisis efektivitas media promosi black canyon coffee dengan brand proposition "atmospheric taste" di Surabaya (studi kasus media billboard dan sales promotion)
Analisis pengaruh kepuasan pelanggan atas customer relationship management terhadap loyalitas pelanggan di Atlas Sports Club Surabaya
Analisa pengaruh brand extension terhadap brand loyalty melalui brand image konsumen produk AMDK Cheers di Surabaya