Physical Collection
Digital Collection
Database / E-Book
Feedback
Collection Recommendation
Satisfaction survey
Please take a moment to complete this survey below
Library's collection
Library's IT development
Cancel
Analisa persepsi konsumen terhadap ekuitas merek di hotel "X" di Surabaya
Author
Felita, Suryani
Additional Author(s)
Valerian, Vivi
Publisher
Surabaya: Fakultas Ekonomi Program Studi Manajemen Program Manajemen Perhotelan UK Petra, 2015
Language
Indonesian
ISBN
-
Series
Skripsi No. 33010520/MAN/2015
Subject(s)
BRAND LOYALTY
HOTELS-MARKETING MANAGEMENT
HOTELS-CONSUMERS-RESEARCH
Notes
Appendix: p. 54 - 90
. Bibliography: p. 52 - 53.
Abstract
-
Physical Dimension
Number of Page(s)
xiv, 90 p.
Dimension
30 cm.
Other Desc.
-
Summary / Review / Table of Content
No summary / review / table of content available!
Exemplar(s)
#
Accession No.
Call Number
Location
Status
1.
02731/15
(T) MAN 33-0520
Library - 8th Floor
Available
Similar Collection
by author or subject
Analisa persepsi konsumen terhadap komunikasi nonverbal resepsionis hotel bintang lima di Surabaya
Analisa brand equity Ades
Analisis penilaian konsumen terhadap brand equity lemari es merek Sanyo dan Sharp di Surabaya
Analisa faktor-faktor ekuitas merek terhadap keputusan pembelian sepatu olahraga bermerek asing di kalangan siswa-siswi SMA Surabaya
Analisis penilaian tamu vvip dan vip terhadap keterandalan, ketanggapan & empati dari gro hotel "x", surabaya
Analisis pengaruh marketing mix (produk, harga, promosi, lokasi) terhadap minat beli konsumen pada guest house di Surabaya
Analisa tingkat brand loyalty pada Maria Elizabeth Salon di Surabaya
Pengaruh functional attributes, non-fuctional attributes, dan corporate ability association terhadap brand loyalty Java Paragon Hotel and Residences