Please take a moment to complete this survey below

Library's collection Library's IT development Cancel

Analisa persepsi konsumen terhadap ekuitas merek di hotel "X" di Surabaya

Author
  • Felita, Suryani
Additional Author(s)
  • Valerian, Vivi
Publisher
Surabaya: Fakultas Ekonomi Program Studi Manajemen Program Manajemen Perhotelan UK Petra, 2015
Language
Indonesian
ISBN
-
Series
Skripsi No. 33010520/MAN/2015
Subject(s)
  • BRAND LOYALTY
  • HOTELS-MARKETING MANAGEMENT
  • HOTELS-CONSUMERS-RESEARCH
Notes
  • Appendix: p. 54 - 90
. Bibliography: p. 52 - 53.
Abstract
-
Physical Dimension
Number of Page(s)
xiv, 90 p.
Dimension
30 cm.
Other Desc.
-
Summary / Review / Table of Content
No summary / review / table of content available!
Exemplar(s)
# Accession No. Call Number Location Status
1.02731/15(T) MAN 33-0520Library - 8th FloorAvailable

Similar Collection

by author or subject
Pengaruh self congruity dan brand personality terhadap brand community untuk meningkatkan brand loyalty
Pengaruh brand image terhadap brand loyalty melalui brand satisfaction pada merek Imapartstudi
Pengaruh service quality, self congruity, dan loyalty program terhadap brand loyalty celebrity fitness
Pengaruh program green hotel terhadap minat beli konsumen di hotel di Indonesia
Perbedaan harapan pria dan wanita dalam memilih hotel bintang 4 di Indonesia
Analisis pengaruh ekuitas merek terhadap minat beli konsumen ice cream di de Boliva Surabaya
Analisa pengaruh brand credibility dan perceived quality terhadap purchase intention dengan customer behaviour towards co-branding strategy sebagai variabel mediasi produk kartu debet co-branding BNI-Chelsea FC
Deskripsi kepuasan tamu atas pengalaman menginap dengan pendekatan analisa konten online review