Physical Collection
Digital Collection
Database / E-Book
Feedback
Collection Recommendation
Satisfaction survey
Please take a moment to complete this survey below
Library's collection
Library's IT development
Cancel
Analisa persepsi konsumen terhadap ekuitas merek di hotel "X" di Surabaya
Author
Felita, Suryani
Additional Author(s)
Valerian, Vivi
Publisher
Surabaya: Fakultas Ekonomi Program Studi Manajemen Program Manajemen Perhotelan UK Petra, 2015
Language
Indonesian
ISBN
-
Series
Skripsi No. 33010520/MAN/2015
Subject(s)
BRAND LOYALTY
HOTELS-MARKETING MANAGEMENT
HOTELS-CONSUMERS-RESEARCH
Notes
Appendix: p. 54 - 90
. Bibliography: p. 52 - 53.
Abstract
-
Physical Dimension
Number of Page(s)
xiv, 90 p.
Dimension
30 cm.
Other Desc.
-
Summary / Review / Table of Content
No summary / review / table of content available!
Exemplar(s)
#
Accession No.
Call Number
Location
Status
1.
02731/15
(T) MAN 33-0520
Library - 8th Floor
Available
Similar Collection
by author or subject
Pengaruh brand experience terhadap brand loyalty melalui brand satisfaction dan brand trust harley davidson di Surabaya
Analisa tingkat brand loyalty pelanggan Food Festival Pakuwon City di Surabaya
Analisa brand loyalty konsumen tas tangan/handbag merek Louis Vuiton di Surabaya
Brands laid bare
Analisis faktor-faktor yang mempengaruhi konsumen dalam memutuskan untuk menginap di Green Hotel di Surabaya
Analisa GAP antara harapan dan persepsi konsumes hotel terhadap dimensi website traveloka.com
Pengaruh brand innovativeness terhadap brand loyalty dengan perceived quality dan brand awareness sebagai variabel intervening pada merek smartphone buatan Indonesia
Analisa ekuitas merek Tonijack's terhadap tingkat kunjungan konsumen Tonijack's Plaza Surabaya