Please take a moment to complete this survey below

Library's collection Library's IT development Cancel

Analisa persepsi konsumen terhadap ekuitas merek di hotel "X" di Surabaya

Author
  • Felita, Suryani
Additional Author(s)
  • Valerian, Vivi
Publisher
Surabaya: Fakultas Ekonomi Program Studi Manajemen Program Manajemen Perhotelan UK Petra, 2015
Language
Indonesian
ISBN
-
Series
Skripsi No. 33010520/MAN/2015
Subject(s)
  • BRAND LOYALTY
  • HOTELS-MARKETING MANAGEMENT
  • HOTELS-CONSUMERS-RESEARCH
Notes
  • Appendix: p. 54 - 90
. Bibliography: p. 52 - 53.
Abstract
-
Physical Dimension
Number of Page(s)
xiv, 90 p.
Dimension
30 cm.
Other Desc.
-
Summary / Review / Table of Content
No summary / review / table of content available!
Exemplar(s)
# Accession No. Call Number Location Status
1.02731/15(T) MAN 33-0520Library - 8th FloorAvailable

Similar Collection

by author or subject
Pengaruh promotion mix terhadap keputusan pembelian konsumen di Artotel Butik Hotel Surabaya
Analisa ekuitas merek Hachi Hachi Bistro di kalangan mahasiswa Universitas Kristen Petra
Analisa service recovery terhadap kepuasan konsumen di hotel "X"
Pengaruh brand image dan perceived quality terhadap kepuasan dan loyalitas pelanggan mobil toyota di Surabaya
Analisis pengaruh marketing mix (produk, harga, promosi, lokasi) terhadap minat beli konsumen pada guest house di Surabaya
Pengaruh trust belief terhadap behavioral intention melalui variabel perceived risk pada penitipan anjing dog hotel Sby
Analisa pengaruh kepuasan experiental marketing terhadap loyalitas konsumen di celebrity fitness Surabaya
Analisa gap harapan konsumen dan persepsi manajemen Crown Prince hotel mengenai kualitas layanan