Advertising and promotions : an integrated brand approach

Author

Additional Author(s)

• Semenik, Richard J.

Publisher

[Australia]: South-Western, 2012

Language

English

ISBN

9780538479868

Series

Subject(s)

• ADVERTISING
• ADVERTISING-BRAND NAME PRODUCTS
• BRAND NAME PRODUCTS
• BRAND NAME PRODUCTS-MARKETING
• BRANDING (MARKETING)

Notes

• Glossary: p. 675-687

. Bibliography. Index: p. 688-710

Abstract

-

Physical Dimension

Number of Page(s)

xii, 710 p.

Dimension

28 cm.

Other Desc.

ill.

Summary / Review / Table of Content

No summary / review / table of content available!

Exemplar(s)

#	Accession No.	Call Number	Location	Status
1.	01674/14	659.1 Adv	Library - 7th Floor	Available