Advertising cultures : gender, commerce, creativity

Author

• Nixon, Sean

Additional Author(s)

-

Publisher

London: Sage Publications Ltd, 2003

Language

English

ISBN

0761961984

Series

Culture, representation and identities

Subject(s)

• ADVERTISING-SOCIAL ASPECTS

Notes

• Appendix: p. 173

. Bibliography: p. 174-179. Index: p. 180-184

Abstract

-

Physical Dimension

Number of Page(s)

viii, 184 p.

Dimension

24 cm.

Other Desc.

-

Summary / Review / Table of Content

Acknowledgements -- Introduction -- Part 1: Advertising, Cultural Intermediaries and Cultural Analysis -- 1 Advertising and Commercial Culture -- Part 2: Commerce and Creativity -- 2 'Purveyors of Creativity': Advertising Agencies, Commercial -- Expertise and Creative Jobs -- 3 Declasse and Parvenus? The Social and Educational -- Make-up of Creative Jobs -- 4 The Cult of Creativity: Advertising Creatives and the Pursuit of Newness -- Part 3: Gender, Creativity and Creative Jobs -- 5 A Homosocial World? Masculinity, Creativity and Creative Jobs -- 6 Between Men: Masculinity and the Dynamics of Creative -- Partnerships -- 7 Pleasure at Work: The Gender Ambivalences of Work-based Sociability -- Conclusion -- Endnotes -- Appendix -- Bibliography -- Index.

Exemplar(s)

#	Accession No.	Call Number	Location	Status
1.	02946/14	659.1042 Nix A	Library - 7th Floor	Available